Here are the six totally vegan makeup brands at Sephora and information on what the companies are all about.Ĭlick here for a full list of all vegan make-up products at Sephora. So, to make things easier for you, we’ve created a guide to the strictly vegan and cruelty-free makeup brands you can find at Sephora! That said, there are a handful of 100% vegan makeup brands at Sephora. Yes, the actual Sephora line isn’t vegan and can’t be considered cruelty-free because they sell within China, which requires all beauty products to be tested on animals. Sephora has a lot to offer, especially when it comes to vegan and cruelty-free brands. I have the highest rated clean beauty makeup products in all of Sephora! That is not a small feat.Looking for a Sephora vegan guide? We’ve got you covered! Press wise, the brand has received a lot of press, even at the launch of the brand, I have been very lucky in that regard because editors love what I am building from an efficacy and sustainability standpoint. So now the brand is omnichannel and I’m able to create more brand awareness through my retail partnerships. Luckily, I had many retailers reach out- including Sephora- to carry the brand. Well, I quickly learned it took a lot of money- which I did not have- in order to grow a brand digitally. I thought if I gifted a bunch of influencers, that would be all I needed and the brand would grow. Well, as the only employee that was and still is completely boot trapped and self funded, I had a very small budget- and was very naive about just being a DTC brand. Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned? and I recently won a few awards, including Allure’s 2020 Best of Beauty (literally the Oscars of beauty) for our Radiant Ruby Lip Creme, which is made of 100% recycled plastic (no virgin plastic used whatsoever) and is the first recyclable liquid lip component in the world! I launched the first zero waste eyeshadow palette in the beauty industry in 2018: the Rose Quartz Crystal Gemstone Palette, not an easy feat, which won a few awards including: Mind Body Green’s Earth First Award, Refinery 29’s Innovator Award for Sustainability, Byrdie’s Eco Beauty Award just to name a few. That’s why I won’t launch a product until there’s a better sustainable alternative. I am very aware of the eco footprint we have in everything we create and purchase and as a founder, I wanted to bring sustainability into every decision at Āether Beauty. Plastic makeup componentry is a huge source of pollution globally (the EPA reported that 1/3 of the landfill is from the beauty industry) and I really wanted to create a brand that was ethically-sustainable, beyond the formulation, but in everything that Āether Beauty creates (vegan, cruelty free, child labor free, forced labor free, ethically sourced ingredients, ect). I am truly a Sephora client! The clean beauty space lacked choice of color and trend, as well as truly sustainable packaging and ethically sourced ingredients. I started to look at natural clean makeup formulation and just found that none of the offerings could truly compete with the efficacy + innovation of conventional beauty. Always bringing natural, organic alternatives into her everyday (including learning how to cook organic food at an organic restaurant while in college). I have had a long tenure passion for the organic product realm and have been a vegetarian for over 28 years. When I worked at Sephora, I learned how to formulate color cosmetics with a very large chemical ban list and how to substitute for cleaner alternatives. What made you take the leap to start your own business?
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